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Course Overview

  • Understand customer behavior analytics in business applications.
  • Apply machine learning for customer segmentation and targeting.
  • Use NLP techniques for sentiment analysis and social media insights.
  • Develop recommendation systems for personalized marketing.
  • Optimize customer engagement using AI-driven insights.

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    Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

    Course Description

    This course focuses on using data science to analyze customer behavior, segment users, and enhance personalization in marketing.

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    Course Objective

    To introduce data science techniques for customer behavior analysis.To train learners in segmentation, sentiment analysis, and persona...

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    Skills You Will Gain

    Data Engineering

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    Course Content

  • Introduction to Customer Analytics and Behavior al Data
  • Customer Segmentation and Market Analysis
  • Sentiment Analysis and Social Media Insights
  • Building Recommendation Systems for Personalization
  • Optimizing Customer Engagement with AI-Powered Analytics

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